Tools of the Trade Virtual Workshops

This series focuses on helping product-based businesses improve key aspects of their marketing strategies, with a focus on improving online presence and reach in light of the social distancing requirements of the COVID-19 pandemic.

The series offers six workshop topics (more coming soon), each offered as a 90 minute online course. The goal of this series is to help early to mid-stage product-based companies refine their brand and marketing, and connect them with relevant service providers in the Baltimore area.

Tickets are free to Made In Baltimore members and $10 all other participants

Storytelling for Your Business

Friday July 17th, 10am

Instructor, Kehinde Bademosi

Kehinde Bademosi is the Director of Social Innovation and Social Marketing of the Bureau of HIV/STD at the Baltimore City Health Department. A team he created from an ongoing partnership between Johns Hopkins and the health department. With about two decades of key management experience from top ad agencies in Africa, Kehinde has led a consortium of brand experience specialists to work on many notable brands like UNICEF, Citi Bank, and Coca-Cola. Kehinde is renowned for co-founding Africa’s 1st Brand Experience School, Orange Academy. At Orange, he volunteers to train local creatives, socialpreneurs, and activists in the art of purpose-told storytelling. See more at www.kehindebademosi.org

Building a Social Media Strategy

Friday July 24th, 10am

Instructor, Becky Stavely

Becky Stavely is a freelance marketing strategist and photographer. With over 12 years of experience, she has worked with a variety of companies, from established brands to startups. Her time managing national marketing campaigns, product launches, and multiple brands has led her to focus on helping others create their social media strategy and the content to support it. Additionally, she is one of the team members behind The Bmore Creatives, a community platform and a social media brand that celebrates the creatives, the makers, the get sh*t done-ers, the people that make Charm City charming.

Are you feeling a little lost in how to best use social media for your business? Do you feel like you “should” be doing things differently? In this workshop, we will work to connect the dots between your brand, business goals, and social media, helping to define your social media strategy. We will identify how to utilize social media to connect your product with your target audience’s needs. We will define content pillars and topics, organize content ideas, and understand how to share authentically for your brand. This session is great for businesses that have a good hold on their brand, but need an extra push and inspiration for social media.