As our city grapples with the effects of the COVID-19 pandemic, we at Made In Baltimore will continue our work supporting the needs of local small businesses with support, education and development opportunities. Our Tools of the Trade workshop series focuses on the ins and outs of building an online brand, accessing new customers and optimizing business on digital platforms.
During this workshop we’ll review key business planning exercises, empowering participants to build effective marketing plans mindful of their bandwidth/resources. The workshop will focus on brand improvement, prioritization and proper goal setting to inform marketing execution.