As our city grapples with the effects of the COVID-19 pandemic, we at Made In Baltimore will continue our work supporting the needs of local small businesses with support, education and development opportunities. Our Tools of the Trade workshop series focuses on the ins and outs of building an online brand, accessing new customers and optimizing business on digital platforms.
Do you often get stuck when going to post on social media? You’re not the only one. Most business owners did not start their business to write social media posts, but we know we need to do it. A perfect social media post for your business is one that builds awareness of your company, strengthens your branding, and drives product sales. But before jumping to selling, you need to remember the reason people come to social media: entertainment, education, connection, and/or inspiration. This workshop will help walk you through 7 simple ways to create posts that resonate. If you find yourself dragging your feet every time you think you should post on social media, then this workshop is for you.