As our city grapples with the effects of the COVID-19 pandemic, we at Made In Baltimore will continue our work supporting the needs of local small businesses with support, education and development opportunities. Our Tools of the Trade workshop series focuses on the ins and outs of building an online brand, accessing new customers and optimizing business on digital platforms.
During this workshop, we dive into the different types of partnerships and collaborations you can participate in to promote your business on social media. We explore everything from social media influencers to co-branded cross promotion, helping you to find ways to increase your customer reach and engagement. We discuss how to find the right partner for your business, how to reach out, and how to determine if these strategies are working for you.