As our city grapples with the effects of the COVID-19 pandemic, we at Made In Baltimore will continue our work supporting the needs of local small businesses with support, education and development opportunities. Our Tools of the Trade workshop series focuses on the ins and outs of building an online brand, accessing new customers and optimizing business on digital platforms.

Are you feeling a little lost in how to best use social media for your business? Do you feel like you “should” be doing things differently? In this workshop, we will work to connect the dots between your brand, business goals, and social media, helping to define your social media strategy. We will identify how to utilize social media to connect your product with your target audience’s needs. We will define content pillars and topics, organize content ideas, and understand how to share authentically for your brand. This session is great for businesses that have a good hold on their brand, but need an extra push and inspiration for social media.