As our city grapples with the effects of the COVID-19 pandemic, we at Made In Baltimore will continue our work supporting the needs of local small businesses with support, education and development opportunities. Our Tools of the Trade workshop series focuses on the ins and outs of building an online brand, accessing new customers and optimizing business on digital platforms.

Kehinde Bademosi is the Director of Social Innovation and Social Marketing of the Bureau of HIV/STD at the Baltimore City Health Department. A team he created from an ongoing partnership between Johns Hopkins and the health department. His work at the health department employs the immersive art of storytelling and social marketing to reimagine a more equitable public health system. With about two decades of key management experience from top ad agencies in Africa, Kehinde has led a consortium of brand experience specialists to work on many notable brands like UNICEF, Citi Bank, and Coca-Cola. Kehinde is renowned for co-founding Africa’s 1st Brand Experience School, Orange Academy. At Orange, he volunteers to train local creatives, socialpreneurs, and activists in the art of purpose-told storytelling.